Strategy and Decision Making for AI & Emerging Technology

SSBM Geneva — MBA Programme · Dr. Chris Pedder

• Module 1 Understanding AI Through the Lens of Technological Revolutions Factory electrification · Siemens digital factory
• Module 2 Organisational Decision-Making for Technology Adoption FoxMeyer Drug · Zillow Offers
• Module 3 Data Strategy Tesco Clubcard · Tesla data flywheel
• Module 4 Competitive Strategy in Technology-Driven Markets Britannica vs. Encarta vs. Wikipedia · AI in legal services
• Module 5 Ethics, Governance and Responsible Technology Ford Pinto · EU AI Act
• Module 6 Hands-on — Working with AI Prompt engineering · Vendor evaluation
• Module 7 Emerging Technologies, Horizon Scanning, Strategic Synthesis Fujifilm vs. Kodak · Scenario planning